Hi I'm Emma!

Product Designer & AI Innovator.

Expert in creating data-driven,

user-centric solutions

3+ years of experience

  • Extensive experience in B2C and AI-related products

  • Strong product sense

Collaboration

  • Adept at building consensus

  • Actively guiding teams to achieve goals

End-to-End Design

  • Experienced in 0-1 design

  • Continuously self-motivated to optimize user experience.

Hi I'm Emma!

Product Designer & AI Innovator.

Expert in creating data-driven,

user-centric solutions

3+ years of experience

  • Extensive experience in B2C and AI-related products

  • Strong product sense

Collaboration

  • Adept at building consensus

  • Actively guiding teams to achieve goals

End-to-End Design

  • Experienced in 0-1 design

  • Continuously self-motivated to optimize user experience.

Hi I'm Emma!

Product Designer & AI Innovator.

Expert in creating data-driven,

user-centric solutions

3+ years of experience

  • Extensive experience in B2C and AI-related products

  • Strong product sense

Collaboration

  • Adept at building consensus

  • Actively guiding teams to achieve goals

End-to-End Design

  • Experienced in 0-1 design

  • Continuously self-motivated to optimize user experience.

+AI

AI Framework

Cross-team Influence

57%+ DAU Growth: AI-Powered Browser App Design

57%+ DAU Growth: AI-Powered Browser App Design

Integrating quantitative and qualitative data to identify core pain points and opportunities. Using the "AI Assistance Level" framework to successfully guide cross-departmental team consensus.

Integrating quantitative and qualitative data to identify core pain points and opportunities. Using the "AI Assistance Level" framework to successfully guide cross-departmental team consensus.

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Data-driven

Design Strategy

Leadership

Achieved +32% YoY growth for AI app Subscription through onboarding & paywall testing

Achieved +32% YoY growth for AI app Subscription through onboarding & paywall testing

Led A/B testing to optimize the subscription screen, experimenting with over 50 variables. Proactively conducted competitive research when growth stagnated, identifying breakthrough design directions

Led A/B testing to optimize the subscription screen, experimenting with over 50 variables. Proactively conducted competitive research when growth stagnated, identifying breakthrough design directions

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AI App

End-to-end design

User testing

Boosted 7-day DAU by over 10% through initial interactions

Boosted 7-day DAU by over 10% through initial interactions

Enhanced user experience and product interaction cost-effectively through design decisions. Prioritized and advanced optimization steps with limited time and resources.

Enhanced user experience and product interaction cost-effectively through design decisions. Prioritized and advanced optimization steps with limited time and resources.

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AI trust

Research

User testing

Building Trust in AI Products

Building Trust in AI Products

Allowing users to verify the reliability of information on their own not only enhances the user experience but also helps businesses stand out in the competition and gain a market advantage.

Allowing users to verify the reliability of information on their own not only enhances the user experience but also helps businesses stand out in the competition and gain a market advantage.

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Recommendation

Execution and communication skills that exceed expectations/Open to feedback and continuous improvement

Emma is an enthusiastic UI/UX designer known for her innovative approach and ability to adapt to new challenges. She consistently exceeds expectations with her speed and excellent communication, making her an invaluable asset to any team.

Always open to feedback, Emma continuously seeks ways to improve her work, contributing greatly to our team‘s success. Her ability to work effectively within multidisciplinary teams, coupled with her exceptional problem-solving skills and highly effective execution, makes Emma stand out as an exceptional professional in the field.

Carlos Chen @ MixerBox

June 2024, iOS Engineer, Carlos managed Emma directly

Ability to understand and translate user needs into intuitive and visually appealing designs/a reliable and innovative partner

I enjoyed working with Emma at MixerBox, where her UI/UX Designer role left a lasting impact. Emma consistently demonstrated her ability to understand and translate user needs into intuitive and visually appealing designs. Her creativity and problem-solving skills were instrumental in navigating project challenges and ensuring successful outcomes.

Emma’s supportive nature and strong communication skills fostered a collaborative and positive work environment. She is a reliable and innovative partner, and I highly recommend her for future endeavors!

Alison Liao @ MixerBox

June 2024, Product Manager, Alison worked with Emma on the same team

How I work?

1

Understanding Business and Users

  • Business Goals / Product

  • Goals / Design Goals

  • User Research

2

Gaining Insights into User Context & Motivation

  • User Research

  • A/B Testing

  • Data Analysis

  • User Interviews

  • Competitive Analysis

  • Desk Research

3

Designing Solutions & Making Decisions

  • User Flow

  • Information Architecture

  • Journey Mapping

  • Wireframing

  • Constraints & Risks

3

Designing Solutions & Making Decisions

User Flow

Information Architecture

Journey Mapping

Wireframing

Constraints & Risks

4

Product Design Process (Testing & Prototyping)

Planning

Prototyping

Usability Testing

Interaction Design

Interface Design (App/Web/RWD)/Visual Design

4

Product Design Process (Testing & Prototyping)

  • Planning

  • Prototyping

  • Usability Testing

  • Interaction Design

  • Interface Design (App/Web/RWD)

5

Design Handoff & Delivery

  • Accessibility Design

  • Design System

  • Cross-Platform

  • All Use Cases

6

Project Reflection & Continuous Improvement

  • Testing & Optimization

  • Data Validation

  • Self-Reflection & Learning

7

Communication & Collaboration

  • Giving & Receiving Feedback

  • Stakeholder Communication

  • Conflict Resolution

8

Growth mindset

  • Flexibility

  • Adaptability

  • Problem-Solving

  • Proactivity

  • Willingness to Experiment

How I work?

1

Understanding Business and Users

Business Goals / Product Goals / Design Goals

User Research

2

Gaining Insights into User Context & Motivation

User Research

A/B Testing

Data Analysis

User Interviews

Competitive Analysis

Desk Research

3

Designing Solutions & Making Decisions

User Flow

Information Architecture

Journey Mapping

Wireframing

Constraints & Risks

4

Product Design Process (Testing & Prototyping)

Planning

Prototyping

Usability Testing

Interaction Design

Interface Design (App/Web/RWD)/Visual Design

5

Design Handoff & Delivery

Accessibility Design

Design System

Cross-Platform

All Use Cases

6

Project Reflection & Continuous Improvement

Testing & Optimization

Data Validation

Self-Reflection & Learning

7

Communication & Collaboration

Giving & Receiving Feedback

Stakeholder Communication

Conflict Resolution

8

Growth mindset

Flexibility

Adaptability

Problem-Solving

Proactivity

Willingness to Experiment

About Me