Hi I’m Emma Chen!
I am a Product Designer & UI/UX Designer, currently invested in professional growth and upskilling to enhance my expertise as a product designer (focusing on product decision-making and AI design).
Previously, I worked on AI product experiences (B2C) at MixerBox, and designed B2B medical ECG services at QT Medical. I started my career as a Visual Designer in the entertainment livestreaming field with the 17 LIVE, HandsUP team.
I'm a UI/UX designer who's open-minded, curious, and driven to find design solutions that work for both users and businesses.
I am actively seeking international roles where I can contribute to a passionate team, building meaningful products and making a positive difference in the world.
Work Experience
Product Designer
Career Development 2024/06 – Now
Sharpened product and business acumen through reading over 20 books and reflection, improving team product decision-making.
Achieved a Top 10% Distinction in AI for Designers from IxDF, validating advanced skills in human-AI collaboration (With AI & For AI).
Completed a Product Data Analysis and Key Metrics Design workshop, with a focus on applying insights to product strategy and stakeholder communication.
UI/UX designer | MixerBox
2022/04 – 2024/05
Led the AI app subscription project, driving design experimentation with data-driven insights.
Achieved a 9x increase in conversion rates (from <1% to 9%), 44% MoM revenue growth and 32% YoY revenue growth.
Maximized impact with minimal development investment by leveraging competitive research, rapidly prototyping for A/B testing, and minimizing engineering efforts.
Generated long-term value for the organization by developing and sharing a replicable success template with other teams.
Designed an end-to-end MB Browser, breaking the app's stagnation and increasing DAU by over 57%.
Aligned design solutions with user needs and business goals through objective clarification and stakeholder consensus.
Collaborated closely with cross-functional teams to break the app's stagnation through user testing and quantitative data.
Implemented a design system, adapting it to development progress, to improve accessibility and engineering efficiency.
UI/UX designer | QT Medical
2020/08 – 2022/03
Designing an official RWD webpage enhanced 24% new users and 50% stay rate by building an end-to-end UX/UI design process from ideating a vision and goal to creating solutions and implementation.
Collaborating closely with product managers, developers & the marketing team to solve the UX-related issue based on users and business needs. (TW/US)
Decreasing 45% consumer complaints by creating 10+ user manual videos to increased user experience.
Language
Chinese
Native
English
Professional Working Proficiency
Japanese
JLPT N1
Business proficient
How I Became a Product Designer
In the past, I have been a bookstore clerk, a Japanese language school student, a visual designer, a UI designer, and a UX designer.
However, these job titles alone cannot fully reflect what I have learned.
Below are the key highlights of how these experiences have step by step shaped me into a product designer.
Bookstore Clerk
Empathy
Active Listening
I learned to understand the diverse needs of customers and strived to provide each of them with an enjoyable shopping experience.
This experience taught me how to think in a human-centered way, laying the foundation for my future user research skills.
Japanese Language School Student
Cross-Cultural Communication
Open Mindset
With classmates from over 10 different countries, I learned to embrace different perspectives. This ability has helped me design more inclusive product experiences that cater to a diverse user base.
Visual Designer
Aesthetic Sense
Fast-Paced Adaptability
Working in fast-paced projects, I was able to efficiently deliver visually appealing designs aligned with brand identity. This experience trained me to produce high-quality results under time constraints and built the aesthetic foundation for my future UI/UX work.
UI Designer
Design Systems
Prioritization in Multi-Tasking
I started to understand the importance of design systems. Within a team, I learned to structure my tasks by priority and proactively contribute to improving overall team efficiency.
UX Designer
Stakeholder Communication
Problem-Solving
I learned how to bridge user needs with business goals to create win-win solutions that drive product success and deliver value to the team.
Becoming a UX designer further expanded my core skills, especially in stakeholder communication and strategic problem-solving.
This experience taught me how to use design to push product development forward and create a greater impact with a strategic mindset.
Sharing and Feedback: A Design Journey from Personal Growth to Community Empowerment
＠emma_uiuxdesign
Learning = Input + Output + Sharing.
All learning is a journey from limited to unlimited.
29.8K
Followers
over 70+
Design articles
The Positive Cycle of Sharing and Feedback
By sharing practical experiences, I gain more validation and feedback from the community.
I have a strong self-driven learning mindset—whenever I explore new design concepts and put them into practice, I share my findings with the community. Engaging with other designers helps me validate whether certain approaches work only in specific contexts, identify cognitive biases, and discover better solutions.
The Power of Giving Back
When I first started learning UI/UX, I benefited greatly from experienced designers who generously shared their knowledge and resources.
Now that I have progressed on this journey, I want to give back as a "Giver", contributing new ideas and insights.
Sharing isn’t just about solving my own problems—it might also help someone else overcome theirs.
Speech
UserXper
From Classical Literature to UI/UX: The Challenges and Solutions of Switching Careers Without a Relevant Degree
June 2023
NTU Design Thinking
Mastering UI/UX Design:
A Guide from basics to implementation
May 2023
Feedback
A huge thank you to Emma for providing so much valuable content! It truly filled in many of the details I need to pay attention to in my work, and the flow was so complete.
It’s amazing how everything I had previously learned in bits and pieces magically came together in one night (so happy!).
Hearing about design self-checks and design handoffs at the end was truly touching. These were areas where I still felt confused, even after searching for information online.
Tonight was incredibly valuable for someone like me who's looking to transition into UI/UX. Thank you, Emma, for being a guiding light for all of us!
Extra!!
Big fan of Reading
I have maintained a consistent reading habit for over 15 years, averaging 30+ books per year.
Global Learner
1-month study at a language school in the Philippines
1-year study at a language school in Japan
Instead of just a 3-5 day visit, I prefer to live in a country for a longer period to deeply understand values different from my own.
Nature as a Teacher
I truly enjoy the mountains and sunlight—they help me relax and inspire my creativity.